Selling Your Investment Home
When it comes time to sell your property, there are several imperative steps to marketing its appeal to the largest audience of potential buyers. Sellers can emphasize the home’s assets by taking interior and exterior photographs of the property. Outdoors, it is imperative to crop out anything (sidewalks, streets, cars, shade, and plants) that may obstruct the view of the home and take photos that specifically focus on the yard in its most pristine state (minimizing evidence of pets and children while taking shots that accentuate the size of the lawn).
Inside, every room should be photographed with the lights on, the blinds opened, anything that destroys the illusion of perfection (i.e., trash cans) removed from the shots, and focused on the most interesting features of the house (like details on the floor, mantle, or windows). Virtual tours are also essential in today’s technology-driven culture, allowing the viewer to walk through the property with just the click of a mouse.
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More traditional means of advertising are still applicable, with sign campaigns still an important way to draw potential buyers. Print advertising is equally powerful, providing a cheap way to get your property exposed. Major newspapers and smaller local papers are both essential resources for the seller, with the local papers providing a means by which to print a larger ad with more visibility for a lower cost.
Real estate publications are another resource often tapped by home sellers. Direct mail also aids in the advertising process, and mailing lists can be purchased from list brokers. Experts advise that sellers send these mailings to neighbors, local agents, and potential buyers from other areas that have a high rate of migration to the for sale property’s neighborhood. The open house is yet another classic way of marketing the property, especially if the property is in an area that has high real estate traffic. The means to advertise an open house are the same as the aforementioned ways to advertise the property in general.
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